5. No Nickel and Dime - No Bait and Switch

You’ve spent three hours at the store deciding on the latest plasma LCD television for your den, making sure you have a good price and one your budget can afford. Then at the checkout, you get hit for the infamous “extended warranty” and you find yourself paying for all the wires, cables, batteries, gizmos and doo-dads that actually make the thing work. By the time you leave the store, the bargain TV you purchased costs almost twice what you had planned.

Health care is no place for these aggressive nickel and dime sales techniques. You deserve professional care and complete respect for you as a person. That’s why at Will Vision & Laser Centers we don’t attempt to sandbag you with complex pricing schemes that attempt to hide the true cost for your procedure. If you are smart enough to be considering IntraLASIK surgery, then you are smart enough to see through offensive unprofessional and unethical marketing ploys that have no legitimate place in the medical care decision process.

P.T. Barnum is often attributed with coining the phrase “a sucker is born every minute”. Seems like many LASIK centers today agree with that perspective and operate as if their consumers were born yesterday. Why else would they insult their clientele with phony ads that suggest bargain basement prices, while their hidden prices are nowhere near the loss leader price in the paper? Used car sales techniques in medicine – not a very pretty picture.

At Will Vision and Laser Centers we offer the best technology for one comprehensive fee. No scams, no hidden upgrade charges and pricing gimmicks that assume that your credit card has no upper limit. We don’t subject you to aggressive sales techniques that attempt to upsell you unnecessary warranties for future care, technology upgrades, sharp versus dull microkeratome blades, punctual plugs or whatever new deceptive medical nonsense the pretender LASIK centers can cook up.

For state-of-the-art technology, ethical medical practices, education, experience and a passion for personalized care the best choice in the Pacific Northwest is Will Vision and Laser Centers.